Our Mission

You Don’t Need More.
You Need More Meaningful.

Our greatest mission is guiding you toward authentic self-expression, offering tools that align you with the person you aspire to be. Through our personalized offerings and immersive experiences, you feel empowered to express more of who you already are, allowing this version of you to shine brightly in the world.

We are driven by the following 3 tenants:

COMMUNITY

Taking care of those who take care of others.

10% of your purchase is donated to Women’s HQ, a local Washington, D.C. organization.

Women’s HQ rebuilds communities where domestic violence and sexual abuse survivors of color reclaim their voice and transform their lives through unique wellness programs, career enhancement efforts, and strategic financial guidance.

EMBODIMENT

The secret to great style is the embodiment of a greater identity that mirrors the best version of you and deliberately choosing clothing pieces that align with that image.

Our mission is to support you in gaining vital awareness of yourself and provide actionable tools to help rebuild or reinforce the desired or ideal image of you, whether through a Personalized Styling Experience or Inner Elegance Circle events.

SUSTAINABILITY

Changing our relationship with clothing is essential to cultivating a sustainable wardrobe.

Our garments are designed with wearability and longevity in mind. Through our capsule collections, we intentionally create and curate timeless, comfortable and quality garments made of natural fabrics and plastic-free materials that evolve with you through the years and through every milestone in life.


OUR COMMITMENT TO SUSTAINABILITY

We are committed to taking steps, big and small, to lessen the impact on our environment. Sustainability and ethical fashion is a long term goal at Bitter Grace and we're always looking for ways to learn more, educate, and do more for our planet's future!


We invest in energy-efficient lighting in our space.

We use LED lights to conserve energy and UV lighting to sanitize our garments and fitting rooms.


We believe mass-production leads to mass-consumption.

We produce low stock quantities in order to stay within a consumption pattern that lessens our impact on the environment.

80% of our inventory is transitional for all seasons.


Our ethos is quality over quantity.

We care about quality materials and garments with a long lifespan. Investing in timeless styles reduces the likelihood that your garments end up in a landfill.


We limit the use of plastic in our space.

Our bamboo shopping bags are biodegradable. We also offer reusable tote bags as an alternative.


We want to create a circular economy wherever possible.

We encourage our customers to return their empty candle jars to us so that we can reuse them to make new candles.

 


We aim to be transparent about our process and practices with our community.

Every garment is intentionally developed and created with our values and sustainable promise in mind.

MORE TO EXPLORE


Our Choices Today Impact Us, the Well-Being of Others, and Our Planet.